Sure, stock images and graphics can work, if they’re super relevant. But have you ever noticed that when you post something real, like an employee’s birthday, your most loyal customer, or a historic photo of people the community remembers you get WAY more love from the algorithm?
We’ve seen it time and time again. Check out these numbers from some of our clients:
Reach:
- Robertson County Historical Society shared a photo of tobacco farmers while their museum was closed. It reached 107,435 unique users on Facebook!
- Experience Robertson County posted about a local event started by Sheena Bowling Chapman Night—27,458 unique users saw it.
- All Seasons Grill highlighted a team member who goes above and beyond—18,642 people saw the post.
Engagements:
- Mill House Cafe posted a simple photo of the owners and got 6,325 engagements.
- Chosen Towing reminded folks to get a sober ride on New Year’s Eve and even offered pickups—2,199 engagements.
- Doug from The Depot had a birthday. His post? 1,857 engagements!
The takeaway? People connect with people. Your audience wants to see the faces, stories, and history behind your business.
Now you know why we hound you for photoshoots and videos of you - the owner. We completely understand it’s not always comfortable being in front of the camera, but it’s worth it if your goal is more exposure for your business.
Need help realigning your social media goals? Reach out to us now! Or, subscribe to our email newsletter for more helpful digital marketing tips that work in small towns.
