Being a small-town entrepreneur means wearing a lot of hats—business owner, community leader, problem-solver, janitor, therapist…and so much more. While it’s rewarding, it’s also…a lot.
I’m here to give you the practical advice and inspiration you need to kick off 2025 strong with a reading list you should complete by the end of the first quarter. These five books changed my perspective on how to run a business, and I can point back to moments in our revenue growth that they contributed to.
Here are the five must-read books for every small business owner who is serious about growing their business:
1. “Start With Why” by Simon Sinek
Why You Should Read It: As a small-town entrepreneur, your “why” matters. People in small communities don’t just buy products—they buy into you. Sinek’s book is a masterclass in finding your purpose and communicating it in a way that builds trust and loyalty. Whether you’re opening a coffee shop or starting a landscaping business, this book will help you articulate why you do what you do—and attract customers who believe in it, too.
Takeaway: When you lead with your purpose, you connect with people on a deeper level, which makes your business easier to connect with, engage with and be loyal to.
2. “Profit First” by Mike Michalowicz
Why You Should Read It: In small towns, running a business often means tight margins and unpredictable cash flow. Profit First flips traditional accounting on its head by teaching you how to prioritize profitability from day one. This book offers practical, no-nonsense advice for managing your finances so you can pay yourself, grow your business, and avoid burnout.
Takeaway: Profit doesn’t come later—it comes first. If you feel like you’re currently losing your mind over financials and don’t see a light at the end of the tunnel - this is the book that can/will change your life (both personally and professionally).
3. “Building a StoryBrand” by Donald Miller
Why You Should Read It: Small-town entrepreneurs don’t have million-dollar marketing budgets, but what you do have is the ability to tell a story that resonates with your community (and without all the red tape, yay!). One of my most favorite books, Building a StoryBrand, breaks down how to craft a clear, customer-focused message that cuts through the noise. Whether you’re creating a website or planning social media posts, this book will help you market smarter, not harder.
Takeaway: Guess what? That brand that you’ve built with its shiny logo, cool products and fun employees mean nothing if you don’t prioritize your customer. That’s especially true if you don’t prioritize them in your marketing. Your customers are the heroes of your story. Position your business as the guide they need to solve their problems and watch success roll in.
4. “The E-Myth Revisited” by Michael E. Gerber
Why You Should Read It: Do you ever feel like you’re doing everything in your business? Gerber’s book explains why that’s a recipe for burnout - and even worse - the reason why you’ll never grow beyond where you are now.. He shows how to create systems that allow your business to run smoothly—even without you micromanaging every detail. This is a game-changer for small-town entrepreneurs who want to scale without sacrificing their sanity.
Takeaway: Stop working in your business and start working on it. Well-built systems will set you free.
5. “This Is Marketing” by Seth Godin
Why You Should Read It: In a small town, you’re not just selling a product—you’re building relationships. Godin’s book emphasizes the importance of trust, empathy, and creating value for your customers. It’s a reminder that the best marketing isn’t about shouting the loudest; it’s about understanding your audience and serving them authentically.
Takeaway: Great marketing isn’t about you; it’s about making your customers feel seen and valued (this book pairs super well with StoryBrand!)
Running a business in a small town isn’t just about turning a profit—it’s about building something that matters that people in your community want to support time and time again.
These five books are packed with insights to help you grow, connect, and thrive in your community. Whether you’re just starting out or you’ve been in business for years, the lessons here will inspire you to lead with purpose and run your business with confidence.
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